Overall, 2020 was a year that was bad for almost every business, the only exception to it was the health industry. But the year 2020 made one thing clear – when it comes to marketing, whether it’s brand marketing or product marketing, Social Media is a major aspect for a successful marketing.
There is no denying that social media is a spectacular way for a brand to connect with their audience, but under lockdown audience’s use of social media has significantly increased. Because of this, it has become one of the most important channel for brands to focus on right now. More and more people are signing up for various social media platforms and are spending a considerable amount of their time on these platforms. So, if you are a business owner, an excellent social media marketing is not just another part of your marketing campaign but to be a successful business in the year 2021, it has to be a cornerstone of your marketing campaign.
Here are some proven tips that will help you grow your business in 2021:
- Be Culturally Aware
We live in a globalized world and it is closer than ever before; one can easily connect with someone residing half-way across the globe in seconds. One thing to keep in mind is that not all of us are the same; the artificial boundaries that define us are not some arbitrary lines that do not matter, but they are quite significant in distinguishing our cultures. Culture awareness improves relationship skills by providing us the information about correct procedures for business etiquette, how to manage personal introductions, what is acceptable (or unacceptable) in different social situations and the reasons for different values and beliefs.
- Not be overzealous in pitching your product
This might seem counter-effective to your sales target and strategy, but being overzealous about your products and services never works. A customer is looking for a genuine connection while interacting with a brand online, and if your every second post is about the product you sell, which they might already know about, this could easily turn them off.
- Utilize User-generated Content
The success of a marketing campaign depends on the regular positive interaction of a brand with their potential customers, and one of the easiest ways for a brand to get regular interaction in 2021 is by using as much user-generated content like feedbacks FAQs, polls, etc., as possible. The more engaged the customer is with the brand, the higher the potential is for the sale.
- Mobile friendly Content
Inarguably, majority of social media interaction happen on mobile devices. Therefore, since the mobile user base is exponentially higher, the social media content should be curated accordingly to be mobile friendly. This may include, using easy to red text, colours that are easier on the eyes, pleasant themes for your content, etc.
- Host Contests and Giveaways
Contests and giveaways help people identify your brand and remind them of your business when they are ready to make a purchase. It’s a great way of reaching new audience, interacting with them, and building a relationship with your costumers. The more they notice the brand name, the more they are likely to trust it. As you reach these new audience, ensure to connect with them and introduce your brand and values to them in detail.
Looking to take your social media presence to the next level? Contact us today! At Media Ira we help you convert your business to a brand that your target audience can recognize and relate to.