With time, digital marketing trends are constantly changing. Each year brings new advertising strategies based on client preferences that require to be identified and integrated into the tactics of large and small business strategies alike, otherwise, there’s consequential dollars left on the table.
Google is way ahead of the competition when it comes to online search as its responsible for almost 94% of total organic traffic and 96% of all mobile phone search traffic. This makes it imperative to take your business on the first page of Google and it is the single most significant factor for your digital marketing success.
The prime factor is that whether you have a small home-based business or a large company, when it comes to Google’s search engine algorithm, only those who use the best and most effective tactics can see their website on Google’s first page.
Let’s take a look at some of the simple hacks that influences digital marketers to ensure their business websites rank higher on the Search Engine Results Pages (SERPs) and make the most of those prospective leads.
1. Optimize Your Email Strategy
Undoubtedly, email has been around for years. According to a past survey nearly 80% of marketers have reported a soar in email engagement over the past few months.
One of the most effective advertising tools is the ability to tranche the email marketing tactic to match your customer base. For instance, marketers continuously use the holiday season to provide incentives to their customers, such as discount codes to a customer who left their website with an item in the shopping cart.
2. Use The AIDA Formula
AIDA is short for Attention, Interest, Desire, and Action. In fact, AIDA performs extremely well on all the marketing platforms to grab the reader’s attention, develop a sense of want, and provide them with a solution to their issue. This proven formula has been constantly used with marketing businesses and proven successful.
3. Embrace Video Marketing
Today, video is dominating the content market and grown as a tactic for digital marketing and this trend is here to stay! Currently, two most popular trends in video marketing are Live and branded videos. People are constantly finding new and entertaining ways to engage their audience with video content. Brands are engaging content creators to create exciting, attention-grabbing content for their products/services.
4. Create Novel Content
The content you put out plays a major role and acts as currency for your marketing strategies. More and more companies are understanding the importance of engaging with their audience in a manner that’s providing value to them. The most engaging content either educates your audience, provides some sort of value to them or entertains them. Your content should find a sweet spot between educational and entertaining to absolutely capture your audience’s attention.
5. Know The Polarity Between Branding & Marketing
Many Digital marketers are investing in online courses to learn the difference between marketing and branding. At times these two terms are used interchangeably but their meanings are very different.
When it comes to the consumer, the brand is not going to be the product or service you provide, but rather the website design, brand identity, and the messaging. across all channels that you send to your customers.
6. Make proper use of Local Service Ads
Local Services Ads or LSAs are the same as Google Ads but are very distinct when it comes to their effectiveness in encouraging your products or services or enhancing your sales. In short, Local Services Ads are pay-per-lead ads that have now started appearing at the top of Google search results.
7. Be smart with SEO
SEO is now more important than ever when it comes to indexing your website high on Google. While SEO trends constantly change, the particular areas where Google seems to be focusing on is evolving between search and intent.