Which online media platform is the best for advertising?
How do you decide between advertising on Facebook Ads, Instagram Ads, or Google Ads?
Well, it’s not always easy to determine. This is because every online media platform has a similar concept. They offer similar features, however, the purposes of each media platform vary, as do the audiences they reach.
There are many factors you need to consider when choosing an advertising medium. It’s best to weigh the features and benefits of each media platform – Facebook, Instagram, and Google – so that you can make an informed decision about which platform would be most effective at promoting your products or services. Which online media platform would most effectively connect your target audience to your products or services?
Facebook is excellent at mirroring your existing audience. Through facebook, you can easily target your existing audience, or a lookalike audience. Facebook is considered one of the best social media marketing platforms to help you find the audience most interested in your brand.
Facebook Ads allow you to advertise your brand in Facebook Newsfeeds and Facebook Messenger which is also helpful. You can reach various categories of audience and target down to their interests. Moreover, the price of Facebook ads is generally lower than Google Search ads. Facebook Ads are considered more budget-friendly and ideal for social networking.
Instagram Ads are a great advertising media for brand awareness, eCommerce, and engagement. Similarly to Facebook, you can also reach your target audience with Instagram Ads. Instagram allows you to target people by demographic, location, and interests. On Instagram, your advertisement will appear on the feeds and stories of your selected audience, which could establish brand awareness among your target demographic and result in higher sales conversions.
Google Search Ads are known to have unparalleled influence on generating business online. The benefit of Google Search Ads is that when a consumer searches for a specific item, they are often ready to purchase. They are actively searching the market for this particular product. You need to choose relevant keywords that have the potential to reach a vast audience. When a consumer searches these keywords, they are only a few clicks away from your product or service, which could result in sales for you!
The way Google Display Ads work is a little different. These ads have different dimensions, and appear on websites and applications. A digital advertising agency may use Display Ads to target the audience based on location, behavior, and demographic. They can also retarget past website visitors.
Which Advertising Media is better – Facebook, Instagram, or Google?
The answer to the above question depends on your business type, aim, and target audience. The goal of your advertising is the most critical factor to consider. Is your intention to sell your product or service or merely to generate leads? It is essential to establish your exact purpose for advertising.
If you intend to promote brand awareness and social following, Facebook and Instagram Ads will help you achieve your goal. On the other hand, if you wish to drive an audience towards the end of your funnel, choosing Google Ads is a better choice.
Regardless, in this day in age, it is highly recommended that you have some form of social media presence and advertising strategy.