Digital marketing is always on the lookout for new methods to market a brand or product. TikTok has become one of the most popular platforms to enhance business visibility. This social media platform focuses on users creating and uploading short videos with a maximum duration of 15 minutes. Many users will often create shorter videos with a duration of 1 minute by editing and merging different videos into one single file. This usually includes visual effects, background music, and video and photo filters. One popular trend on TikTok is for users to dance and lip sync to pre-recorded background music. Many content creators on TikTok will make use of this rapid video format to campaign for things such as social change, discussion of complicated issues, and bringing awareness to different subjects ranging from financial security to healthcare. The freedom and creativity of this platform can be used to integrate an effective marketing strategy for better business results. Here are a few ways that your company can make use of TikTok:
Start A Channel Dedicated To The Brand
A branded page on TikTok can allow you to experiment with different types of content marketing focused on increasing your company’s popularity. The type of content creation required for TikTok is quick, easy, and relatively cheap. You can follow popular trends and hashtags and use them to help market your brand. Focusing on creating and sharing authentic content using the different features of TikTok can be very effective for your brand. Make sure to focus on creating meaningful content to foster an organic reach on TikTok.
Collaborate With Influencers
Social media influencers are such a huge part of digital content right now. Influencers often collaborate with companies to promote products or brands to their large number of online followers. Leveraging an influencer’s “influence” is a smart way to promote your business. Partner with influencers who can provide high quality content and use the tools of the platform to their advantage. Approach influencers and make use of their knowledge of social media platforms to find the best ways to collaborate. Platforms often have a creator marketplace designed specifically to partner brands and TikTok social media influencers. o
Start A Hashtag Challenge
The best way to start a meme or cultural trend is to create an online challenge related to your business. When these challenges perform well, they can attract millions of users who will create videos for the campaign. TikTok has seen marketing campaigns that have resulted in millions of video contributions and billions of views. The AdWeek marketing campaign for E.l.f Cosmetics is an example of an online challenge that has gained massive online attention.
Advertising On TikTok
Marketers explore new advertising channels offered on social media platforms. While TikTok has the expansive scale of other social media platforms such as Instagram, it has become saturated with advertisements. This makes it an affordable option to generate online traffic and impressions. Companies can make use of banner advertisements, sponsored hashtag challenges, and in-feed adverts on the homepage of TikTok. This will help target users based on their age, location, and demographic along with users who have viewed similar content. TikTok for business allows advertisers to run campaigns using self-serve features.
Many digital marketers have shown interest in exploring TikTok for running successful campaigns to enhance brand visibility. You can find a number of examples of beauty and fashion brands who are looking to collaborate with influencers on TikTok to review and promote their products. Using this platform wisely can take your brand popularity to the next level.