Here’s the thing – we might wonder, “OK, how can a platform that focuses on promoting home recipes, wardrobe inspiration, and wedding or dream vacation ideas possibly benefit my business?” But the truth is, Pinterest has become one of the hottest ways to promote your business effectively. This is a visually-driven platform that uses a unique method of marketing. Regardless of the size of your business, you can use Pinterest to elevate your business to the next level and market your brand. It has an easy-to-use search function that offers great options to expose customers to your branding and marketing. “Pinners” (users of Pinterest) often migrate to the site for new ideas and inspiration. The use of visual marketing can be especially helpful when looking to make a new purchase. “Pinning” the image of your brand or product onto Pinterest allows you to directly link to your company’s website; taking customers straight to your virtual door. Every time that a user interacts with your pin, it generates free online traffic to your company blog or website. Here are some of the best ways to utilize Pinterest for marketing your small business:
- Create Pins In Popular Categories
Scope out the most popular categories of “Pins” on Pinterest to get a better idea of what trends are in style and what consumers are searching for. With this knowledge, you can create boards and pins that will work better for stimulating business for your company.
- Use Images To Attract Audience
Remember, that this is a visual platform! Use exciting and unique images to entice customers to interact with your pins. The images you share on Pinterest become the cornerstone for any content that you’ll share with your audience. This will increase the overall traffic of your website.
- Engage Users
The main purpose of Pinterest is for users and businesses to create and share “Pins” that capture the images and ideas of like-minded individuals. Generally, people who engage with your pins are already searching for the type of content you’ve created. Therefore you want to create more content that aligns with those common interests!
- Use Effective SEO strategy
As we mentioned previous, Pinterest is very much a visual search engine. It’ll function just the same as a text based search engine, like Google. When creating content for Pinterest, focus on keywords to attract more attention to your pins. Following a solid SEO marketing plan can improve visibility in this area. For example, using the title of your blog post as the title of your Pinterest board or post. Use relevant keywords in both your posts and image descriptions to gain more interest. Using keywords in the “alt tag” of images will also be helpful in marketing your brand and product!
Make sure to check out the Pinterest for Business feature when using this platform to take your business to the next level. This profile will help attract users and potential customers to your brand which will lead to better sales conversion. Using such a visually driven platform can help you inspire your customers and allow you to share your product and services with them. Pinterest will allow you to follow a step-by-step, practical approach to pinning and promoting your content.