Your website is at the forefront of your digital presence. In several cases, it’ll also be the first impression on your visitors or target audience and your website design is a big contributor to it. Visitors may often end up making a judgment about your business shortly after anding on your page, and your website’s look and feel may be the one factor that decides whether they will sticking around to learn what you have to offer.
Design also determines how users communicate with the website. It’s what lets them navigate pages, get content, and encourage them to make a purchase decision. Although web design may seem to be a minuscule concern in the grand scheme of running a business, it actually plays a significant role in the effectiveness of the your digital presence. Think of it as your store front if you had a brick-and-mortar location for your business. You would put your best efforts into making your storefront look attractive and on brand. To ensure your ‘online storefront’ is at its best, let’s explore some of the design trends you can use to maximize your visibility.
The framework for a great online presence is an efficient homepage. It is crucial to build a homepage that does not confuse the user and should focus on relevant information. Homepage should always have simplistic features but still an engaging, eye-catching design. This eye-catching layout can be paired with the appropriate graphics and visuals that hold the visitors impressed. Without a good homepage, you may be driving away your visitors without even allowing them the opportunity to navigate through your products and services. For simply design reasons, users can often choose to skip pages that are not actively engaging, thus, reducing the visibility on your website.
Simple and easy navigation is another key to increase the visibility of a website. There are a variety of features involved in easy site navigation, such as designing easy-to-use menus, comprehensive and concise headings, and buttons with simple images and call-to-action. A sophisticated layout of the user interface would make navigation smoother for your visitors. Search engines like Google, values a website especially if people spend longer time on it, as this indicates the site was meaningful to search. When users do not stay long on a site and quickly browse away to the different pages they are searching for, this can result in visibility and ranking of your website.
Impressive Visual Features
Visual features offer a sense of theme to a website. One of the factors that brings visual appeal to a website is adding appropriate images, graphics and videos to your written content. These could be pictures of your employees, product and services. This will give your visitors a realistic look of your company and they will be able to connect better with your brand. These features are a perfect addition in optimizing the efficiency of your website, while entertaining users and increasing the length of time that future visitors spend on website.
One often overlooked factor of web design is readability. It is extremely important that people can easily read the content on your website easily. Popular approaches to create positive readability for your website can include: firstly, text and background colour contrast to make your text stand-out and clear to view; secondly, the type and size of the font used for the text. You always want to create a tidy and coherent look and feel to your website for positive readability. You may have a lot of excellent content on your web, but if people have difficulty reading it, you may lose your potential customers with the decreased visibility.
How We Can Help
Ready to start developing you dream website while optimizing all the factors we stated above? Media Ira Corp is a full-service digital marketing business with years of expertise in creating incredible and efficient websites for our businesses.
Contact us today to chat with a Media Ira Corp’s Digital Marketing expert. Let us help you build the right look and feel for your brand presence online!