There has been a major shift to digital platforms in recent years, and in order to keep up, businesses need to promote themselves on digital platforms as well as traditional marketing channels. Previously, traditional marketing approaches were in trend, including the use of print ads, billboards, direct mail campaigns, TV ads, radio ads, posters, flyers, trade shows and events. These days, digital marketing is in trend due to its capacity to reach a global or national audience.
A mix of both approaches is ideal for business owners. Achieve your business goals by trying to use both approaches synergistically. In this guide, we will compare the advantages of traditional vs. digital marketing.
Digital Marketing vs Traditional Marketing
Digital marketing is the form of marketing that involves the use of an electronic device or the internet to promote a product or service. It is quite easy to reach your target audience using digital platforms such as search engines, social media channels, email, mobile devices and more.
Traditional marketing is also used to promote business, but it uses direct marketing forms including telephone, direct mail, broadcast, and print advertising.
Digital Marketing Trends 2021
- Social Media
Small and large players alike are using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to answer customer queries and interact with them directly. Businesses can now respond directly to clients, which consequently increases brand loyalty. Creating business pages or profiles on these channels has proved quite beneficial for B2B and B2C businesses. The social media approach is effective for all sizes and types of businesses.
Businesses always need to explore options for increasing brand awareness and driving user interaction. Companies are using new interactive content features, including Instagram polls, podcasts, and more. This is a relatively new approach but it is definitely trending. Voice optimization techniques are used to attract potential clients.
- Video content and visuals
Video content is many times more effective than text at capturing the attention of viewers. It can compel people to buy your service or product instantly. Furthermore, visuals like infographics and informative diagrams can relay information quickly.
Traditional marketing trends 2021
Printed catalogues can still be effective for businesses. Many businesses still yield results with this approach, particularly those with an older target demographic.
Radio and TV ads
Traditional marketers are using both online streaming and traditional TV ads, and getting high returns on their investment. In addition to video ads, we are seeing more and more advertisers turn to podcasts and music apps. If you are a local business, there is still a lot of benefit to using traditional TV and radio ads to target your local demographic.
That wraps up our brief overview of traditional vs. digital marketing trends in 2021.
As you will have noticed, marketing approaches are ever-evolving and changing as time goes on and technologies advance.
Regardless, the best marketing practices depend on the taste and the needs of your target audience. Every business has unique business goals and marketing needs.
Both traditional and digital approaches can be very lucrative if used according to the specific marketing goals of a company. Still need some help? Consider working with a reliable marketing company to create a customized marketing strategy that aligns with your business type.