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What are backlinks in SEO?

A backlink can be explained as a link designed when one website links to the other website. Backlinks are also known as inbound links. This plays a major role in the success of any SEO campaign.

Followed vs. No followed

No-followed backlinks never influence the ranking of the linked page even though they can. As link building is the practice that demands both time and efforts, it is certainly in the best interest to give priority to get followed links. However, No-followed links can also add some value to your SEO campaign.

For better or worse, search engines always judge your website by the quality of backlinks. Hence, it becomes vital to establish backlinks with the sites that rank high on popularity and authority.

Below are two vital aspects that plays a major role in determining the value contributed by a specific backlink to your website:

  • The quality and authority
  • Do follow or No follow status

Types of backlinks that are in the good books of search engines

  • Editorial backlinks

Editorial makes indirect reference to your site by incorporating a link within high quality content, thus creating the perfect backlink. Normally, editorial backlinks are made when your own content is referred to describe specific data (like an article or infographic), when the representative of a company is cited or interviewed, or when your site is recalled for a connection on a specific topic.

  • Guest blogging backlinks

While giving guest posts to the sites that are well-established, it’s certainly possible to mention an editorial backlink to your own website. Practicing guest blogging outreach to gain valuable sites is certainly one of the major aspects about any SEO strategy.

  • Backlinks in business profiles

Developing digital profiles for your website on sites that allow business listing, social media, industry directories, and reviews generally comes with the opportunity to post a backlink. Search engines consider these entries as proofs of good authority and establishment of a specific site.

  • Backlinks from webinars

Webinars and their recordings usually offer specific valuable content for a number of sites to link back to. Sites will usually embed webinars in their own web pages in addition to the link and will tag the name of your brand as well.

  • Badge backlinks

One of the ingenious techniques for establishing backlinks is to come forward with a badge to gift to other brands as a piece of memorandum and recognition for their status or achievement. When those specific websites post the badge on their websites, you can easily get a link back to your own website. It is vital to understand that before initiating your badge program, you should make proper use of different SEO tools and identify a list of well-performing sites with a similar kind of audience.

  • Backlinks derived from press releases

Press release can be considered as the base of the PR and marketing for specific events and occurrences happening with your brand. You should leverage creating and sharing press releases for any newsworthy announcement related to your brand.

  • Comment backlinks

If you are submitting genuine and relevant comments on any specific content, it gets accepted by the search engine if it is adding any value to the conversation. Of course, do not over do this tactic but apply it where relevant, otherwise you may come off as a ‘spam’ if you overuse this tactic.

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