We are now, more than ever, living in the Digital Age. All around us, interactions, engagements, businesses, and lifestyles are adopting Digital practices. This was further accelerated by the pandemic – with even smaller and micro enterprises moving to online stores and digital payments. This brings us to ask, what can one do to make one’s business stand out? How does one drive traffic to one’s site in these times?
Read on for some quick hacks.
1. Build a great website:
To begin, one must have a relevant website. It must easily and correctly display all the content and the User experience must drive the design and layout. The important information must be available in the fewest clicks possible. With popular CMS engines, the time taken to develop and launch is significantly low now. However, one needs to engage the correct experts to reap the full benefits.
2. Optimize the content:
The pages on the website need to be plugged with optimum content. It is not enough to merely describe products and create an online repository. The content must channel user engagement. It must also have keywords that are optimized for search engine findings. This will ensure that the site figures on the search results page of popular engines.
3. Innovative graphics & web design
The website must be aesthetically appealing. A well-done graphic speaks a million words. Hence it is relevant to engage the right artists who would create the overall brand palette, the color scheme, and the layouts that mirror the business. Thus, helping the user experience a unique journey online.
4. Online Advertising:
Once the site is launched, some traffic also needs to be cleverly routed. While search optimization is one trick, the other is to place targeted ads on relevant pages across the internet. Using Google AdWords, one may bait users into clicking an ad and launching it on the website.
5. Social Media:
Nowadays, Facebook and Instagram have evolved to become more than just social networks. They serve as a rich store of influencer marketing, micro-stores,and traffic routers. Well marketed posts not only help fetch viewers but also boost the businesses’ website hits.
6. Stakeholder Outreach:
Using weekly newsletters, your business can be on the top of customers’ minds, thus, creating great brand recall value. Work with experts who can create content and design such outreach programs.
7. Use Analytics:
Once the above has been activated, it is important to note the traffic metrics and devise programs to target specific segments. Tools like Google Analytics enable this exercise.